Sales
The 9 Gates to Client Commitment and How to Establish Trust
One of our favourite Marketing books is called No B.S. Trust-Based Marketing by Dan S. Kennedy and Matt Zagula. In one chapter the authors discuss 9 “gates” to client commitment that are essential for building trust with your sales and marketing. Here’s a quick summary of each one that you can...
Stop Losing Business to Your Competition with These 5 Steps
The amount of competition in the real estate industry is huge with more and more players entering the industry daily. How do you stand out and avoid losing business to your competition? There are many ways but here are 5 specific areas you can evaluate that may be costing you a lot of potential busi...
6 Steps for Preparing Your Listings for the Holidays
There are lots of benefits to selling a home during the holidays. There’s usually less competition as most people don’t want to deal with the hassle of having their home on the market at this time. Buyers are a lot more motivated as well. Anyone who has the time to go house shopping in December defi...