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How Important is Staging for Selling Your Home? (Hint: Very Important)

When it comes to real estate, there are only two things that are important: selling quickly and selling high. This is why many sellers will invest in staging. To learn more about staging and why it’s so important for the selling process, you’ll definitely want to read this article. Onlin...

Real Estate and Neighborhood Farming Your Brand with Facebook

With more than 1.79 billion users all over the world, there’s a good chance that the target market for any kind of company can be located on Facebook. That’s wonderful in principle, yet in reality, it’s about as valuable as stating, “There are fish in the sea.” Marketin...

7 Types of Boards You Can Create on Pinterest to Promote Your Real Estate Business

Pinterest has a very specific type of audience and mostly a specific type of content. Its audience is largely made up of women and it’s content mostly features things like DIY projects, crafts, etc. Fortunately it’s a perfect platform for real estate agents. There’s an absolutely wealth of content o...

3 Things You Haven’t Considered About Buying a Vacation Home

42 percent of the people who own a vacation home cover their total costs with rental income.  Many Americans have the vacation homes of their dreams and turning them into an investment opportunity. What’s to lose? Great vacations and an additional revenue stream.  But before you...

[Infographic] Image Licenses and How to Avoid Copyright Infringement

Images have a huge impact on your content whether you’re making a blog post or updating your status on a social media website. Unfortunately finding an image that you can safely use without violating the owner’s copyright isn’t always an easy thing to do. If you simply grab picture...

Digital Marketing Strategies for Property Managers

The days of telemarketing, radio, Yellow Pages, cold calling, radio, and TV commercials are long gone. Nowadays, savvy property managers are turning to digital marketing strategies to market their investment properties.   While online marketing can appear daunting, the amount of potential ...

8 Inventive Ways to Boost the Value of Your Home Appraisal

If you’re planning a home appraisal so that you can get a good price when you sell your home, click here to learn 8 ways to increase the value of your home before you call your appraiser. Whether you recently purchased your first home or wanting to make some money on flipping a house, there ar...

9 Awesome (and Mostly Free) WordPress Plugins to Inspire Your Visitors to Take Action

One of the best features of WordPress is that it’s open source software. As a result people from all over the world have created an amazing library of plugins. No matter what kind of features you need for your website there’s probably a plugin for it. In this post we’ll highlight 9 excellent plugins...

10 Local SEO Tools All Realtors Need to Use

Local SEO is essential to a realtor’s marketing efforts. To improve your efforts, local SEO tools will help measure your success. Here are 10 tools to use. Over 5 million homes were sold in the US in 2017. With just over 1 million realtors in the US, that’s a lot of competition. So how d...

The Consumer Buying Process and How to Market to Each Stage

Consumers don’t make purchases at random. In fact there’s actually a scientific 6-step process that almost all consumers go through. These steps apply to pretty much any industry, including real estate. Your client has different concerns at each different step and your marketing needs to be differen...

A Quick Guide on How to Read a Real Estate Market Analysis

Are you looking to sell your property or buy a new? If so, you need to know how to read a real estate market analysis. Knowing the ins-and-outs of this analysis is key to turning a profit on your property. Don’t know what a real estate market analysis is or why it matters? In this article, we&...

Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

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