Marketing / Video

Why Video is so Important for Real Estate Marketing

The Importance of Video in Real Estate Marketing

By now it should be clear to everyone that photos are incredibly important for real estate marketing.

If your listings don’t have big, beautiful photos then you’re going to have problems.

Buying a home is an emotional purchase so your advertising needs to not only convey information but also inspire emotion.

Providing lots of quality photos together with well written copy can definitely help your clients become emotionally attached to a home.

Video however takes this to another level.

According to Business 2 Community:

  • Adding video to an email increases the click through rate by 200 to 300%.
  • Adding video to a landing page can increase conversion by 80%.
  • Including a video on your home page can increase conversion rates by 20%.
  • Videos generate more than 1,200% more social shares than text and image posts.
  • Video drives a 157% increase in organic traffic from search engines.

Looking at stats like these why wouldn’t you want to increase your conversion rates by 20% to 80% simply by adding video to your home and landing pages?

Why wouldn’t you want to add video to your emails?

It takes a few seconds to pull out your phone and record a video response. The client you’re emailing would be blown away by that sort of personal response.

Video shouldn’t be complicated or difficult. Even your smartphone can be used to film HD video now and there are tons of great easy to use and inexpensive video editing options.

If you need some ideas here are 6 different types of video that you can start using today.


1) Video Testimonials

Testimonials are huge for establishing trust and everyone is going to do some research into your reputation before working with you.

After you’ve sold a home film a quick video testimonial with the happy customer. It doesn’t need to be longer than a minute.

Include these on your website as reasons why customers should do business with you.


2) Listing Videos

You should film a video walkthrough for every home you’re selling.

Video is a very powerful way to showcase the unique features of your listings while giving a much more detailed look at the property than you could ever give with just photos.


3) Agent Profile Videos

These videos help your clients get to know you. They make you much more personal and human and help build trust.

If you have a team of agents then you should have video profiles of all of them on your staff page.


4) Neighbourhood videos

Potential home buyers are looking at much more than just the house, they’re also looking at the neighbourhood.

Film a quick video showcasing the neighbourhood and include that with the listing.

Talk about parks, schools, restaurants and other local businesses in the area and show them too.


5) Informational videos

Informational videos are a fantastic way to provide value to your followers by providing them with information.

You can record videos on everything from financing tips or selling tips to how to do common home repairs and other DIY projects.


6) Livestreams

Live streams are incredibly popular right now and you can use them to run a virtual open house.

You can showcase a home or neighbourhood and interact with people from anywhere in real time as they send in questions.

Live streams are incredibly easy to set up using free apps like Periscope or YouTube Live.


In Conclusion

They say that a picture is worth a thousand words and according to the Guardian one minute of video is worth 1.8 million words!

The research is clear that video is the future of online marketing so it’s time to start taking advantage of it today. Otherwise your competition will leave you behind.

The Realty Digital Marketing Professional Community is an online community of real estate agents, realtors, brokers, investors and other real estate professionals with a focus on digital marketing in the real estate industry. Membership is open to anyone so join us today for access to the latest digital marketing strategies, network with other industry professionals and get a competitive advantage.


  1. I couldn’t find a single example of an open house live stream on youtube. I guess no one is really doing this yet.

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