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9 Simple Steps to Promote an Open House Using Social Media

Social media can be an excellent tool for getting some attention for an open house. It can also be a little bit intimidating if you don’t know where to start. In this post we’ll explain exactly what to do, step by step. You’ll see it’s much easier than you think.   1) Gather all your informatio...

4 Expert Tips to Get More Out of Your Video Marketing

As a real estate agent video should be a very important part of your overall marketing strategy. If you’re not already using video then you need to start. If you are using video then here are 4 tips to get more out of it.   Film these 3 Must-Have Types of Video (Plus One Bonus Type) There are t...

Email Still Ranks as the #1 Digital Marketing Channel

With so many different channels available for marketing you might be surprised to find out that email is consistently ranked by marketers as the most effective channel for awareness, acquisition, retention and conversion. It’s also a very effective channel for permission marketing. People only hate ...

3 Ways to Generate Real Estate Leads With Google

Finding people who want to buy a home or sell one is the lifeblood of any realtor’s business. There are a ton of ways to generate leads, but the most effective is Google. Over 70% of people use Google to find and work with business, so it would make sense to be on Google. Leads in Google are h...

Online Communication Methods are Important but don’t Forget about the Phone

It might seem like all the communication today is happening online. Email, chat and social media make up a large amount of communication but your phone is still a very important part of your overall marketing mix. Social media gets a lot of attention but according to Call Centre Helpers these channe...

5 Times Home Staging Is Worth It and 5 Times It’s Not

Today’s home buyers are more particular than ever before, so as a home seller, you want your place to impress potential purchasers. Home staging can do wonders for your space, and it gives prospective buyers a clear vision of how the home can be used. If you’re on the fence about using a...

The Best Ways to Use Natural Stone to Increase Home’s Value

Natural stone is one of the best ways to make your home look better and increase its resale value. The cost of natural stone can be somewhat higher when compared with other materials. However, in the long run, its beauty, longevity, and authentic appeal are completely unmatched. Natural stone won...

Your Online Reputation and Service is Much More Important than You Think

Today the customer service you provide online is just as important as the customer service that you provide in person. Before anyone decides to do business with you or your company they check the Internet. Online feedback and reviews have a major impact on their purchase decisions. It’s very importa...

Why Millennials are Blocking Ads and How to Reach them with Social Advertising

According to CitizenNet, 60% of Millennials block online advertising for reasons such as: Generalized ads aren’t relevant to their needs and take up space on their screens. Millennials don’t want to be interrupted by irrelevant things. Online ads can slow down Internet browsing. Malware and vir...

Time Management Secrets from Successful Real Estate Agents

The real estate industry is a very hectic environment with many distractions. It’s very easy to spend your time being busy. Just because you’re busy though, doesn’t mean you’re actually accomplishing anything. If you wanted one hour of work a day that can add up. If you assume a 5 hour work week tha...

Virtual Staging: Optimizing Vacant Listings as a Marketing Technology

As it is known, demand creates supply and real estate business is a perfect marketplace for introducing new technologies and marketing tools. Surely, people do want to buy and sell homes and but let`s remember, that year after tear consumer becomes more and more uncompromising. Real estate virtual s...

Why Video is so Important for Real Estate Marketing

By now it should be clear to everyone that photos are incredibly important for real estate marketing. If your listings don’t have big, beautiful photos then you’re going to have problems. Buying a home is an emotional purchase so your advertising needs to not only convey information but also inspire...

Stop Losing Business to Your Competition with These 5 Steps

The amount of competition in the real estate industry is huge with more and more players entering the industry daily. How do you stand out and avoid losing business to your competition? There are many ways but here are 5 specific areas you can evaluate that may be costing you a lot of potential busi...

7 Ways to Improve Your Social Media Strategy Today

Trying to keep up with your social media accounts can be a little bit overwhelming, especially when you’re not sure what to post every day. Here are some quick tips that you can utilize to enhance your social media strategy right now.   Post local content There’s a lot more going on in your nei...

It’s Time to Start Thinking about Optimizing for Voice Search

Voice search isn’t something new. Back in 2008 Google first included a “search by voice” feature in their iOS app. Things have come a long way since 2008 though and now we have Siri, Cortana and Google Now. Today these tools are incredibly powerful and can answer almost any question, follow-up quest...

6 Ways to Stage Your Backyard for a Quick Sale

When home staging is concerned, the interior is usually the one that receives the majority of attention. However, if you have a backyard, it pays an almost equally important role as the interior does. Basically, not everyone is blessed with having a beautiful backyard, so if you do, do know that it ...

6 Key Things to Know Before You Buy a Ranch

Owning land has been a corner of the American Dream as long as America existed. To have some space in nature that you can call your own, that you can raise your family in– there’s no greater pleasure in society.  Or maybe you’re an investor looking for a solid place to invest ...

Upgrading the Bathroom to Sell Your Home Faster

Home-remodeling is an essential step you need to take before putting your house on the market. There are many factors that need to be considered in order to do so. To sell your home fast, there are certain tips and tricks that you can use to make it more appealing – one of those tips is to invest in...

Can You Stage The House You Live in While Living in It?

Are you in the process of selling your home and need to stage it while still living there? While this is quite the challenge, it’s not impossible to make your home attractive to buyers. The first step is to get rid of your personalized belongings and add some neutral decor in their place....

It’s Better in the Shade: When to Prune Trees and Shrubs at Your Home

A mature tree in your home can increase your home’s value by between $1,000 to $10,000. Aside from the monetary gains, trees are beautiful, provide shade and a cleaner environment. However, dead or overgrown branches take away from a tree’s beauty and can even weaken the tree. This underscores...

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