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Why Everyone Should Read Influence: The Psychology of Persuasion

I first heard about Influence: The Psychology of Persuasion by Robert B. Cialdini from Scott Adams. Scott Adams is most well known as the creator of the comic strip Dilbert but he’s also a trained hypnotist and an expert on persuasion. On his blog Scott Adams has laid out an excellent persuasion rea...

How Real Estate Agents Need to Respond to Negative Online Reviews

Online reviews are a huge influence on whether a client will do business with you. If you don’t monitor and take care of your reviews you run the risk of sending a potential client straight to one of your competitors. But it’s not just the review that’s significant. How you respond is often more imp...

9 Simple Steps to Promote an Open House Using Social Media

Social media can be an excellent tool for getting some attention for an open house. It can also be a little bit intimidating if you don’t know where to start. In this post we’ll explain exactly what to do, step by step. You’ll see it’s much easier than you think.   1) Gather all your informatio...

A Comprehensive Beginner’s Guide to Twitter

Twitter is the second largest social network with 313 million active users as of the second quarter 2016 and is an excellent choice if you want to pick a social network to spend your time. If I had to pick one social network to help promote your business it would probably be Twitter. Twitter is a fo...

The 9 Gates to Client Commitment and How to Establish Trust

One of our favourite Marketing books is called No B.S. Trust-Based Marketing by Dan S. Kennedy and Matt Zagula. In one chapter the authors discuss 9 “gates” to client commitment that are essential for building trust with your sales and marketing. Here’s a quick summary of each one that you can...

4 Expert Tips to Get More Out of Your Video Marketing

As a real estate agent video should be a very important part of your overall marketing strategy. If you’re not already using video then you need to start. If you are using video then here are 4 tips to get more out of it.   Film these 3 Must-Have Types of Video (Plus One Bonus Type) There are t...

Email Still Ranks as the #1 Digital Marketing Channel

With so many different channels available for marketing you might be surprised to find out that email is consistently ranked by marketers as the most effective channel for awareness, acquisition, retention and conversion. It’s also a very effective channel for permission marketing. People only hate ...

Time Management Secrets from Successful Real Estate Agents

The real estate industry is a very hectic environment with many distractions. It’s very easy to spend your time being busy. Just because you’re busy though, doesn’t mean you’re actually accomplishing anything. If you wanted one hour of work a day that can add up. If you assume a 5 hour work week tha...

Virtual Staging: Optimizing Vacant Listings as a Marketing Technology

As it is known, demand creates supply and real estate business is a perfect marketplace for introducing new technologies and marketing tools. Surely, people do want to buy and sell homes and but let`s remember, that year after tear consumer becomes more and more uncompromising. Real estate virtual s...

How to Dominate Twitter Using Hootsuite

Twitter is absolutely massive with over 307 million active users sending over 6,000 tweets per second! It’s also a fantastic way that you can engage with people talking about your products or services, your company or even competing companies. Twitter itself is a little bit limited when it comes to ...

A Master Glossary of Search Engine Optimization (SEO) Terms

There are a huge amount of different terms when it comes to SEO. All this can be a little bit overwhelming, especially if you’re new to SEO. Hopefully this glossary of some of the most common SEO terms will be helpful. All the terms are sorted alphabetically.   Absolute Link An absolute l...

10 Reasons Why You Should Build Your Website Using WordPress

WordPress is a fantastic content management system that you can use to build websites. We love it so much that this website and pretty much every site we build uses it. Here are 10 reasons why it’s so awesome and you should use it to build your website.   1) WordPress is free and open sou...

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