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9 Awesome (and Mostly Free) WordPress Plugins to Inspire Your Visitors to Take Action

One of the best features of WordPress is that it’s open source software. As a result people from all over the world have created an amazing library of plugins. No matter what kind of features you need for your website there’s probably a plugin for it. In this post we’ll highlight 9 excellent plugins...

10 Local SEO Tools All Realtors Need to Use

Local SEO is essential to a realtor’s marketing efforts. To improve your efforts, local SEO tools will help measure your success. Here are 10 tools to use. Over 5 million homes were sold in the US in 2017. With just over 1 million realtors in the US, that’s a lot of competition. So how d...

The Consumer Buying Process and How to Market to Each Stage

Consumers don’t make purchases at random. In fact there’s actually a scientific 6-step process that almost all consumers go through. These steps apply to pretty much any industry, including real estate. Your client has different concerns at each different step and your marketing needs to be differen...

A Quick Guide on How to Read a Real Estate Market Analysis

Are you looking to sell your property or buy a new? If so, you need to know how to read a real estate market analysis. Knowing the ins-and-outs of this analysis is key to turning a profit on your property. Don’t know what a real estate market analysis is or why it matters? In this article, we&...

Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

Reading Between the Lines: What Real Estate Listings Really Mean

When you read real estate listings, you know that realtors use colorful language to describe the properties. However, don’t get sucked in by the buzz words. Learn how to read between the lines and decipher what real estate listings really mean by reading this article! Nowadays, 90% of buyers s...

How to Prepare Your Home for a Sale

Are you planning on selling your home and moving into a new space? In this article you’ll learn how to prep your home for a sale so that’ll it get sold quickly, and for the best price. Word to the wise: you can sell your home a lot faster if you know how to prep it correctly. When you...

5 Tips for Choosing the Very Best Real Estate Agents

5The first step you should take when trying to sell your home, or when you’re looking to move into a new neighborhood, is hiring a good real estate agent. A top quality agent will make the entire buying/selling process easier and more successful for you. With so many choices out there, it may ...

5 Advantages of Building Your Own House

Are you thinking about purchasing a new home? Learn about the advantages of building your own house versus buying one that’s already on the market. Those who are on the housing market might be wondering if building your own house is worth it. We’re here to say that it is. Not only can bu...

6 Best Practices You Should Always Follow with Your PPC Campaigns

A home is a big purchase and most consumers research extensively online before even contacting an agent. It’s very important that you’re present when people are searching. One of the best ways to do this is with PPC advertising such as Google Adwords. As with any type of marketing or advertising the...

How Many Hours a Week Do You Spend on Social Media Marketing?

Social media marketing has grown tremendously in the last few years. More and more consumers are using online social communities to: Shop Research Compare products Read testimonials and reviews Connect with brands Receive customer support Social Media Examiner reports that 64% of marketers use socia...

Airbnb Tips: The Top Amenities and Practices to Help You Succeed

Are you retired, ready to go off and see the world but you need a little spare change to do so? Or maybe you travel for work and you could stand to turn that apartment of yours into an investment? Consider turning your home or property into a rental on Airbnb.  These Airbnb tips and tricks of t...

4 of the Best Value Home Improvements You Can Make to Your Home

If you’re looking to make renovations to your home, you may want to start in the areas that represent the best return on investment opportunities. This post will show you what those best value home improvements are! If you’re getting ready to put that “for sale” sign in front...

9 Simple Steps to Promote an Open House Using Social Media

Social media can be an excellent tool for getting some attention for an open house. It can also be a little bit intimidating if you don’t know where to start. In this post we’ll explain exactly what to do, step by step. You’ll see it’s much easier than you think.   1) Gather all your informatio...

4 Expert Tips to Get More Out of Your Video Marketing

As a real estate agent video should be a very important part of your overall marketing strategy. If you’re not already using video then you need to start. If you are using video then here are 4 tips to get more out of it.   Film these 3 Must-Have Types of Video (Plus One Bonus Type) There are t...

Email Still Ranks as the #1 Digital Marketing Channel

With so many different channels available for marketing you might be surprised to find out that email is consistently ranked by marketers as the most effective channel for awareness, acquisition, retention and conversion. It’s also a very effective channel for permission marketing. People only hate ...

3 Ways to Generate Real Estate Leads With Google

Finding people who want to buy a home or sell one is the lifeblood of any realtor’s business. There are a ton of ways to generate leads, but the most effective is Google. Over 70% of people use Google to find and work with business, so it would make sense to be on Google. Leads in Google are h...

Online Communication Methods are Important but don’t Forget about the Phone

It might seem like all the communication today is happening online. Email, chat and social media make up a large amount of communication but your phone is still a very important part of your overall marketing mix. Social media gets a lot of attention but according to Call Centre Helpers these channe...

5 Times Home Staging Is Worth It and 5 Times It’s Not

Today’s home buyers are more particular than ever before, so as a home seller, you want your place to impress potential purchasers. Home staging can do wonders for your space, and it gives prospective buyers a clear vision of how the home can be used. If you’re on the fence about using a...

The Best Ways to Use Natural Stone to Increase Home’s Value

Natural stone is one of the best ways to make your home look better and increase its resale value. The cost of natural stone can be somewhat higher when compared with other materials. However, in the long run, its beauty, longevity, and authentic appeal are completely unmatched. Natural stone won...

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