Marketing

Virtual Staging: Optimizing Vacant Listings as a Marketing Technology

As it is known, demand creates supply and real estate business is a perfect marketplace for introducing new technologies and marketing tools. Surely, people do want to buy and sell homes and but let`s remember, that year after tear consumer becomes more and more uncompromising. Real estate virtual s...

Online Communication Methods are Important but don’t Forget about the Phone

It might seem like all the communication today is happening online. Email, chat and social media make up a large amount of communication but your phone is still a very important part of your overall marketing mix. Social media gets a lot of attention but according to Call Centre Helpers these channe...

Why Video is so Important for Real Estate Marketing

By now it should be clear to everyone that photos are incredibly important for real estate marketing. If your listings don’t have big, beautiful photos then you’re going to have problems. Buying a home is an emotional purchase so your advertising needs to not only convey information but also inspire...

What You Need to Know about Marketing to Millennials

Millennials are one of the largest generations in history and they’re about to enter their prime spending years. The Millennial generation is defined as those born between 1980 and 2000. They’ve grown up in a world with rapid change and new technology which gives them a very different mindset, world...

The 10 Rules of Direct Marketing and Why They’re so Important

As a real estate agent chances are pretty good that you don’t have a huge amount of money to spend on marketing and advertising. Therefore you should make absolutely sure that your marketing money is being spent well and is leading to actual sales. One of the absolute best forms of marketing if you’...

The 5 Stages of Customer Life Cycle Management

The Customer Life Cycle is a concept you often hear about in business school or business books. Basically it follows five stages through the life of a customer: Reach Acquisition Conversion Retention Loyalty/Advocacy By successfully guiding customers through these 5 stages you will end up with enthu...

Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

Holiday Cards are a Fantastic Marketing Opportunity, are You Using Them?

One of the ways you can stand out during the holidays and build relationships with your clients is by sending out good old fashioned Christmas cards. If you do it properly a very small amount of work can have a huge impact.   Preparation Throughout the Year Throughout the year make sure you mai...

The Consumer Buying Process and How to Market to Each Stage

Consumers don’t make purchases at random. In fact there’s actually a scientific 6-step process that almost all consumers go through. These steps apply to pretty much any industry, including real estate. Your client has different concerns at each different step and your marketing needs to be differen...

6 Steps for Preparing Your Listings for the Holidays

There are lots of benefits to selling a home during the holidays. There’s usually less competition as most people don’t want to deal with the hassle of having their home on the market at this time. Buyers are a lot more motivated as well. Anyone who has the time to go house shopping in December defi...

A Master Glossary of Digital Marketing Terms

There are a lot of terms that might not be familiar to those new to digital marketing. This post is a giant glossary of all these terms since we use a lot of them on this website. We also recently posted a glossary of Search Engine Optimization (SEO) terms as well. If there are any terms we haven...

The 9 Gates to Client Commitment and How to Establish Trust

One of our favourite Marketing books is called No B.S. Trust-Based Marketing by Dan S. Kennedy and Matt Zagula. In one chapter the authors discuss 9 “gates” to client commitment that are essential for building trust with your sales and marketing. Here’s a quick summary of each one that you can...

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