Marketing

4 Real Estate Marketing Strategies for Office Space

You’ll be pleased to hear, the average number of leads realtors are getting online has risen by 65%! In light of this, we’ve put together a list of our favorite digital real estate marketing strategies- that actually work.  So, let’s dive into some of our top tips and tricks! ...

How Teamwork Can Make or Break You in the Marketing Field

Are you looking to build a career in the marketing field? Then you need to gain some knowledge of human relationships and how they work in teams. Big companies have big teams and you’ll inevitably come in touch with all kinds of personalities. Smaller teams have their cons too; for exampl...

5 Simple Tips to Nail Your Home Contractor Marketing

Congratulations! Your contracting service is officially up and running and ready for business. Now what? While word of mouth will help you land a handful of jobs, you’ll need to learn how to market yourself to start raking in the big bucks. But, how do you do that? Thanks to the internet, gett...

4 Marketing Lessons From the World’s Richest Real Estate Tycoons

Even when you’re offering real estate shares as low as $5,000, it’s hard to get people to invest in your properties. When you’re working on real estate marketing, you need the right approach to rival some of the world’s richest real estate tycoons. The days of wheeling and de...

6 Steps for Preparing Your Listings for the Holidays

There are lots of benefits to selling a home during the holidays. There’s usually less competition as most people don’t want to deal with the hassle of having their home on the market at this time. Buyers are a lot more motivated as well. Anyone who has the time to go house shopping in December defi...

Holiday Cards are a Fantastic Marketing Opportunity, are You Using Them?

One of the ways you can stand out during the holidays and build relationships with your clients is by sending out good old fashioned Christmas cards. If you do it properly a very small amount of work can have a huge impact.   Preparation Throughout the Year Throughout the year make sure you mai...

What You Need to Know about Marketing to Millennials

Millennials are one of the largest generations in history and they’re about to enter their prime spending years. The Millennial generation is defined as those born between 1980 and 2000. They’ve grown up in a world with rapid change and new technology which gives them a very different mindset, world...

Top 5 Apartment Marketing Tips to Attract New Tenants

There are 2.25 million apartment buildings in the United States. And that doesn’t count the apartments rented out by single families as one unit. One big challenge an apartment building owner faces often is getting and retaining tenants. That’s where marketing comes in. You’ll want...

The 10 Rules of Direct Marketing and Why They’re so Important

As a real estate agent chances are pretty good that you don’t have a huge amount of money to spend on marketing and advertising. Therefore you should make absolutely sure that your marketing money is being spent well and is leading to actual sales. One of the absolute best forms of marketing if you’...

The 5 Stages of Customer Life Cycle Management

The Customer Life Cycle is a concept you often hear about in business school or business books. Basically it follows five stages through the life of a customer: Reach Acquisition Conversion Retention Loyalty/Advocacy By successfully guiding customers through these 5 stages you will end up with enthu...

Your Ultimate Guide to Apartment Marketing For Millennial Tenants

Are you hoping to attract millennial tenants to your rental property? There are unique apartment marketing ideas you should take advantage of. Here’s how to strategize if millennials are your target market. If you’re a landlord or property manager, you don’t want to ignore millenni...

Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

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