Marketing

Digital Marketing Strategies for Property Managers

The days of telemarketing, radio, Yellow Pages, cold calling, radio, and TV commercials are long gone. Nowadays, savvy property managers are turning to digital marketing strategies to market their investment properties.   While online marketing can appear daunting, the amount of potential ...

The Consumer Buying Process and How to Market to Each Stage

Consumers don’t make purchases at random. In fact there’s actually a scientific 6-step process that almost all consumers go through. These steps apply to pretty much any industry, including real estate. Your client has different concerns at each different step and your marketing needs to be differen...

Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

4 Expert Tips to Get More Out of Your Video Marketing

As a real estate agent video should be a very important part of your overall marketing strategy. If you’re not already using video then you need to start. If you are using video then here are 4 tips to get more out of it.   Film these 3 Must-Have Types of Video (Plus One Bonus Type) There are t...

Online Communication Methods are Important but don’t Forget about the Phone

It might seem like all the communication today is happening online. Email, chat and social media make up a large amount of communication but your phone is still a very important part of your overall marketing mix. Social media gets a lot of attention but according to Call Centre Helpers these channe...

Virtual Staging: Optimizing Vacant Listings as a Marketing Technology

As it is known, demand creates supply and real estate business is a perfect marketplace for introducing new technologies and marketing tools. Surely, people do want to buy and sell homes and but let`s remember, that year after tear consumer becomes more and more uncompromising. Real estate virtual s...

Why Video is so Important for Real Estate Marketing

By now it should be clear to everyone that photos are incredibly important for real estate marketing. If your listings don’t have big, beautiful photos then you’re going to have problems. Buying a home is an emotional purchase so your advertising needs to not only convey information but also inspire...

Pitch Perfect: 4 Tips For Making Successful Marketing Proposals

With the average company now devoting around $75,000 a year to digital marketing alone, executives and account managers want to track every dollar. If you’re putting together marketing proposals in the digital era, you need to include lots of elements that you didn’t have to a decade ago...

How to Get Real Estate Leads as a Complete Newbie

Congratulations on joining the world of real estate! If you do business right, you can build a successful empire that will be run even by your future generations. However, getting started in this industry isn’t all rosy. Getting your name out there, generating leads, and securing your fir...

Real Estate Digital Marketing Plan: 7 Ways to Get People into Their New Home

According to research, there are over 1.3 million real estate agents in the US as of 2018, and that number is steadily climbing. Keeping up to date with the latest in real estate digital marketing will help you to stay ahead of your competition and ensure you have a lucrative career.  These day...

4 Online Marketing Solutions to Make Your Furniture Company a Household Name

Data shows that 19% of businesses fail because of poor marketing. You might think that’s a small percentage and that you’re not going to join this group. But the businesses that belong to this group probably felt the same way, until it was too late for them to adjust their approach. Fortunately, if ...

Marketing Might by Night: 5 Awesome Guerilla Marketing Ideas

Is your business thinking about using guerilla marketing? That’s a great idea, and you’re not the only one who thinks that you should. Many businesses are picking up this marketing strategy. Doing it right can bring you some serious revenue and make your marketing team look like sup...

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