Advertising

A Comprehensive Introduction to Advertising on Facebook

Facebook has over 1.55 billion monthly active users and offers advertisers some incredibly powerful tools for marketing. Pretty much any information a user has ever entered into Facebook can be used to target ads to them. Because you can target your ads to your ideal customer, Facebook advertising c...

An Introduction to Google Adwords and Pay Per Click (PPC) Advertising

Google Adwords is a very powerful advertising platform that has many advantages over other forms of advertising, both online and offline. If you do a search on Google you may notice that some of the results have a little green “Ad” icon next to them. Here I did a quick search for “houses in Calgary”...

Why Millennials are Blocking Ads and How to Reach them with Social Advertising

According to CitizenNet, 60% of Millennials block online advertising for reasons such as: Generalized ads aren’t relevant to their needs and take up space on their screens. Millennials don’t want to be interrupted by irrelevant things. Online ads can slow down Internet browsing. Malware and viruses ...

Make an Impression with these Beautiful Real Estate Flyer Templates

Traditional marketing techniques such as flyers or print ads are still an excellent tool to use as part of your overall marketing strategy. Real estate flyers especially are still incredibly useful, after all, you plan on handing out an information sheet to open house visitors don’t you? Inste...

11 Colors to Use in Your Advertising to Increase Sales and Conversions

It’s no secret that colors play a big role in any advertising campaign. Different colors invoke different emotions and feelings in your customers and when used correctly can have a strong impact on the effectiveness of your advertising. As a real estate professional it’s a good idea to u...

6 Reasons Why Your Digital Marketing Campaigns Aren’t Getting Results

Are you running digital marketing campaigns and not seeing the kind of results you were hoping for? Here are 6 major mistakes marketers make very often. Chances are you might be guilty of one or more of these yourself. Fortunately after reading this you’ll be able to correct your mistakes and start ...

6 Best Practices You Should Always Follow with Your PPC Campaigns

A home is a big purchase and most consumers research extensively online before even contacting an agent. It’s very important that you’re present when people are searching. One of the best ways to do this is with PPC advertising such as Google Adwords. As with any type of marketing or advertising the...

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