Thanks to strong home sales in the past few years, the number of people in the real estate business has jumped by 25 percent. With more agents combined with fewer homes to sell, there’s more competition between realtors than ever before.
If you are a solo agent without the backing of a big firm or agency, you may find it difficult to compete. After all, you don’t have the large-scale advertising and marketing plans backing you.
While you may face a challenge, it isn’t insurmountable. With a bit of advice, creativity, and dedication, you can boost your profits significantly.
If you want some innovative and affordable real estate advertising ideas, you are in the right place. Learn how to market yourself effectively and discover that the sales come to you.
1. Be Present Online
It’s estimated that 92 percent of people searching for a home turn to online sources. After all, there are quite a few.
If you want home buyers and sellers to come to you when they are searching for a realtor, then you have to have an online presence. This goes beyond typical social media channels like Facebook and Twitter.
Using sites like Zillow, Upnest, and others can help you find more clients faster.
2. Know What Your Competition Is Doing
Have you taken a look at what the other real estate agents in your area are doing? How are they reaching clients? What do their websites look like?
Take some time to get to know your competition. When you get to know about the advertising efforts they are using, you can do the same – just better.
You can also learn from their mistakes while replicating their success. This is a step that is well worth the time investment.
3. Offer Valuable Content
As a real estate agent, your main focus is on clients who are looking to sell or buy a home. However, what about the many years in between these types of transactions?
If you have clients who aren’t actively trying to buy or sell a home, listing after listing isn’t going to provide them any value. Make sure you send and share content that’s full of all types of valuable information – even for clients who aren’t looking to take action right now.
When you share this type of content, you will remain at the top of their mind when they decide to make a move.
4. Use Words that Sell
Are you working as a listing agent? If so, you need to make sure you are creating descriptions that “jump off” the page and demand attention.
A great way to do this is by appealing to a buyer’s emotion. Use your words to really paint a picture, rather than just reciting the facts.
5. Make It Easy for Clients to Contact You
If you want more clients, you are going to have to make it easy for them to reach you. This means making sure all your contact information – phone, fax, email, social media, etc. – are upfront and easy to find.
Real Estate Advertising Ideas: Now You Know
If you are searching for effective real estate advertising ideas, then the ones here should help you get started. Remember, it’s always a good idea to update and tweak your efforts from time to time to remain relevant.
If you found the information here helpful, be sure to check out some of our other articles, like 5 Awesome Guerilla Marketing Ideas.