Content Marketing

How You Have to Change Your Writing Style for the Internet

This is going to be a pretty quick post but it’s still very important. If you’re going to be doing a serious amount of blogging or writing on the Internet then you have to change your writing style from what you may have learned in high school or university. When people read things on th...

Is Content Marketing Really Worth the Time and Effort?

Content marketing is something that we’ve seen people get involved with again and again only to give it up after a few blog posts when executives decide there isn’t any return on investment. It’s often a hard sell especially when management doesn’t understand how to measure its success or how to cre...

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