Content Marketing

Reality Check: How Important is Real Estate Content Marketing? (Hint, Very!)

A combination of slow home building and rising home prices makes the current real estate market very competitive. It’s not a lack of buyers, but a lack of inventory. In the face of this competitive market, realtors need a competitive edge that doesn’t involve old school marketing tactics...

Don’t Change the Channel: 5 Reasons Why YouTube Real Estate Marketing Is Effective

The internet plays a huge role when it comes to the housing market. So much so, that 51% of home buyers claim they found their home, using the internet.  As a realtor, there are many online marketing channels you can use to market a home, and you might not be sure which one is best.&n...

Is Content Marketing Really Worth the Time and Effort?

Content marketing is something that we’ve seen people get involved with again and again only to give it up after a few blog posts when executives decide there isn’t any return on investment. It’s often a hard sell especially when management doesn’t understand how to measure its success or how to cre...

How You Have to Change Your Writing Style for the Internet

This is going to be a pretty quick post but it’s still very important. If you’re going to be doing a serious amount of blogging or writing on the Internet then you have to change your writing style from what you may have learned in high school or university. When people read things on th...

How to Start a Successful Blog for Your HVAC Business

It’s estimated that 82% of people who shop around on their cell phones conduct ‘near me’ searches. We’ve all been there, searching something like “HVAC services near me.” People also tend to click on one of the first few links that appear in the search. As more an...

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