Sales

Become a Sales Guru: 5 Actionable Tips for Genuine Success in Real Estate

Become a sales guru

Think you have what it takes to find success in real estate? If so, you can make a ton of money.

According to the United States Bureau of Labor Statistics, the average agent can make around $48,000 per year.

Of course, you stand to make a lot more than that if you know what to do. Here are five actionable steps you can take for a great career in real estate.

Woman learning from books

1. Take Every Opportunity to Learn

Before you can earn, you must learn.

The best of the best understand the value of knowledge and treat every prospective sale as a chance to learn their craft.

So, too, should you. If this is your first foray into real estate, make an effort to do everything you can to learn about the industry.

Talk to other agents, read about the biggest successes, and learn from past failures.

If you want a true headstart on learning real estate, consider hiring a business coach. Not only will they provide you with valuable tips on success, but they’ll give you the motivation you need to succeed.

Build your brand

2. Build a Brand

A great agent knows how to balance sales techniques with personality. While your sales abilities are great, you, yourself, are actually your biggest asset.

Come up with a brand for your agency to increase recognition.

People should be able to see your name or face and immediately know the values and principles your agency stands for.

Make genuine connections

3. Make Genuine Connections

This is a wonderful tip for any client-facing industry. Go out of your way to be genuine with your clients whenever possible.

Lead every meeting with a firm handshake and a genuine smile, be sure to make eye contact, and always use names.

It may not be the newest tip in the book, but it is backed by science.

A handshake, scientists have found, can display confidence, while using a person’s name shows that you’re listening.

Leverage technology

4. Leverage Technology

The tech world is a real estate agent’s best friend. There are tons of great ways you can use the latest advancements to your benefit.

Consider virtual tours, for instance. Many agencies are now using small virtual reality headsets to offer full, 3D tours of homes from the comfort of their office.

Social media is another major factor in real estate success. An agent can use social media to build up their clout in the industry as well as find online leads.

Finally, you’ll want to master the art of the home listing. Writing a home listing that entices isn’t always easy, but it is important. Use descriptive language like ‘cozy’ or ‘warm’ when describing a home.

Open house living room

5. Learn the Art of the Open House

Open houses are often what convince an interested buyer to bid on a home. Of course, that’s all dependent on your ability to stage a great open house.

And as important as pricing and history are, what really sells a house is an atmosphere.

Use senses like smells, sight, and sound to your benefit.

Play low, soft music in the background, for instance, to set a calm mood. Spread scented candles around the house to create a pleasant aroma and pleasing aesthetic.

Your ultimate goal is to make the house feel like home.

Successful real estate transaction

Follow These Tips to Find Success in Real Estate

Finding success in real estate often takes time, hard work, and a ton of dedication. But reading this article, you already have an advantage.

Now it’s time to put these tips into practice and show the world what you’re made of.

Get your agency ready for today’s ultra-competitive market with our free website setup!

The Realty Digital Marketing Professional Community is an online community of real estate agents, realtors, brokers, investors and other real estate professionals with a focus on digital marketing in the real estate industry. Membership is open to anyone so join us today for access to the latest digital marketing strategies, network with other industry professionals and get a competitive advantage.

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