Social Media

Is Content Marketing Really Worth the Time and Effort?

Content marketing is something that we’ve seen people get involved with again and again only to give it up after a few blog posts when executives decide there isn’t any return on investment. It’s often a hard sell especially when management doesn’t understand how to measure its success or how to cre...

What You Need to Know about Marketing to Millennials

Millennials are one of the largest generations in history and they’re about to enter their prime spending years. The Millennial generation is defined as those born between 1980 and 2000. They’ve grown up in a world with rapid change and new technology which gives them a very different mindset, world...

5 Tips to Improve Your Marketing on Twitter

Twitter is one of the largest social media websites with 313 million active monthly users. It’s also one of our favourite social media platforms for engaging with people and potential customers. Here are 5 tips to get more out of your Twitter marketing.   Keep it unique and personal When ...

6 Reasons Why Your Digital Marketing Campaigns Aren’t Getting Results

Are you running digital marketing campaigns and not seeing the kind of results you were hoping for? Here are 6 major mistakes marketers make very often. Chances are you might be guilty of one or more of these yourself. Fortunately after reading this you’ll be able to correct your mistakes and start ...

Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

A Master Glossary of Digital Marketing Terms

There are a lot of terms that might not be familiar to those new to digital marketing. This post is a giant glossary of all these terms since we use a lot of them on this website. We also recently posted a glossary of Search Engine Optimization (SEO) terms as well. If there are any terms we haven...

Email Still Ranks as the #1 Digital Marketing Channel

With so many different channels available for marketing you might be surprised to find out that email is consistently ranked by marketers as the most effective channel for awareness, acquisition, retention and conversion. It’s also a very effective channel for permission marketing. People only hate ...

Your Online Reputation and Service is Much More Important than You Think

Today the customer service you provide online is just as important as the customer service that you provide in person. Before anyone decides to do business with you or your company they check the Internet. Online feedback and reviews have a major impact on their purchase decisions. It’s very importa...

Why Millennials are Blocking Ads and How to Reach them with Social Advertising

According to CitizenNet, 60% of Millennials block online advertising for reasons such as: Generalized ads aren’t relevant to their needs and take up space on their screens. Millennials don’t want to be interrupted by irrelevant things. Online ads can slow down Internet browsing. Malware and viruses ...

The Ultimate Guide to Search Engine Optimizing Your WordPress Site

This post will walk you through how to search engine optimize every aspect of your WordPress website. If you haven’t read it already we recommend you check out our first big guide to SEO. That post will explain what all the different elements of SEO are while this post will explain how to set ...

The Beginner’s Guide to Search Engine Optimization

Search Engine Optimization (often abbreviated as SEO) is a very important part of your website and online marketing strategy. While Search Engine Optimization might seem pretty complicated this post will break everything down and give you a pretty good understanding of how everything works.   T...

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