Social Media

Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

Email Still Ranks as the #1 Digital Marketing Channel

With so many different channels available for marketing you might be surprised to find out that email is consistently ranked by marketers as the most effective channel for awareness, acquisition, retention and conversion. It’s also a very effective channel for permission marketing. People only hate ...

Your Online Reputation and Service is Much More Important than You Think

Today the customer service you provide online is just as important as the customer service that you provide in person. Before anyone decides to do business with you or your company they check the Internet. Online feedback and reviews have a major impact on their purchase decisions. It’s very importa...

Why Millennials are Blocking Ads and How to Reach them with Social Advertising

According to CitizenNet, 60% of Millennials block online advertising for reasons such as: Generalized ads aren’t relevant to their needs and take up space on their screens. Millennials don’t want to be interrupted by irrelevant things. Online ads can slow down Internet browsing. Malware and vir...

Real Estate Marketing 101: How to Get Clients in Real Estate

Ask just about any real estate agent and they’ll tell you that one of the most challenging aspects of their job is finding clients.  Finding clients is an ongoing battle for real estate agents, whether you’re brand new to the industry or are a seasoned veteran.  If this ch...

Pitch Perfect: 4 Tips For Making Successful Marketing Proposals

With the average company now devoting around $75,000 a year to digital marketing alone, executives and account managers want to track every dollar. If you’re putting together marketing proposals in the digital era, you need to include lots of elements that you didn’t have to a decade ago...

Mobile Apps For Real Estate Agents: The Trend That’s Taking the Industry By Storm (& Why You’ll Want an App of Your Own!)

Did you realize there are over 2 million real estate agents in the United States? If you are one of these real estate professionals, you know all too well how competitive this industry can be. Finding a way to edge out the competition should be one of the things you are passionate about. One of the ...

Pump Up Your Profits: How to Make Money as a Real Estate Agent

Are you a real estate professional looking to better your business?  Today, there are greater than 2 million active real estate agents in America. While buyers and sellers certainly have their pick for representation, this makes for increased competition between real estate professionals.&...

Marketing Might by Night: 5 Awesome Guerilla Marketing Ideas

Is your business thinking about using guerilla marketing? That’s a great idea, and you’re not the only one who thinks that you should. Many businesses are picking up this marketing strategy. Doing it right can bring you some serious revenue and make your marketing team look like sup...

Fun in the Sun: Unique Real Estate Marketing Ideas for Vacation Homes

Two-thirds of second homeowners rent out their vacation homes for at least a part of the year. Most do it to cover their costs.  But in order to make money in an increasingly competitive market, you need unique real estate marketing ideas to sell and rent homes. You can’t depend on t...

4 Real Estate Marketing Strategies for Office Space

You’ll be pleased to hear, the average number of leads realtors are getting online has risen by 65%! In light of this, we’ve put together a list of our favorite digital real estate marketing strategies- that actually work.  So, let’s dive into some of our top tips and tricks! ...

5 Simple Tips to Nail Your Home Contractor Marketing

Congratulations! Your contracting service is officially up and running and ready for business. Now what? While word of mouth will help you land a handful of jobs, you’ll need to learn how to market yourself to start raking in the big bucks. But, how do you do that? Thanks to the internet, gett...

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