Marketing

4 Real Estate Marketing Strategies for Office Space

Office Space

You’ll be pleased to hear, the average number of leads realtors are getting online has risen by 65%!

In light of this, we’ve put together a list of our favorite digital real estate marketing strategies- that actually work.

 So, let’s dive into some of our top tips and tricks!

Man putting himself out there

1. Put Yourself Out There

How can you expect prospects to rent your commercial space if they don’t know its on the market?!

In this day and age, it’s not enough to rely on word of mouth. Instead, you need to get a marketing strategy together and commit to refining your techniques to get the best results. 

Most potential tenants are scouring the web, so you need an online presence. There’s a good chance you’re target audience is hanging out in the following places:

  • CoStar
  • LoopNet
  • Craigslist

So, make sure you’ve got listings on all these platforms!

Not to mention, they’re probably also conducting generic Google searches for office space- so ensure you’ve SEO-optimized your website for common search terms.

Person typing up a compelling story on a vintage typewriter

2. Tell a Compelling Story

On the face of it, commercial office space sounds pretty dry, right? Wrong!

Every property boasts a set of unique set of features that set them apart from the crowd. All you have to do is spend a little time and effort determining what makes your space better than the rest.

Write down all the benefits you have to offer, then weave them into your description. This skill is honestly way more natural to master than it sounds. 

It takes more than a generic description and a few photos to sell a space- especially if you’re in a more competitive location. Therefore, crafting copy that captures peoples emotions is essential.  

When you engage with prospects on an emotional level, you’re way more likely to secure the sale. 

Social media on a phone and laptop

3. Utilize Social Media

Love it or hate it, you really can’t avoid social media. If you haven’t already, consider setting up profiles on all the following platforms:

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn

Those are the main four you want to focus on. Once you’re up and running, get active! Advertise your commercial space here by telling your audience there’s an opening. 

Editing video on multiple monitors

4. Don’t Be Afraid to Use Video

If a picture’s worth a thousand words, what does a video equate to?

We’re not sure, but you understand the point we’re making. A high-quality video that walks prospects through the commercial space is worth its weight in gold. It enables potential tenants to envision themselves working in the area you’re advertising.  

Learn more here on how to market your property!

Computer on a desk at an office.

Did You Enjoy These Real Estate Marketing Strategies?

We hope you found these real estate marketing strategies useful! If you did, we’re confident you’ll love the other pieces published on our blog. 

Over there we discuss everything from the benefits of solar panels to home insurance. Enjoy!

Alternatively, if you have any questions regarding any area of real estate advertising, please feel free to reach out and contact us. We promise to get back to you as soon as we possibly can. Speak soon!

The Realty Digital Marketing Professional Community is an online community of real estate agents, realtors, brokers, investors and other real estate professionals with a focus on digital marketing in the real estate industry. Membership is open to anyone so join us today for access to the latest digital marketing strategies, network with other industry professionals and get a competitive advantage.

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