Sales

Stop Begging and Start Selling: A Modern Guide to Real Estate Lead Generation

Man generating leads over the Internet

Looking to start your real estate career or are you already in the game? In 2017, the National Association of Realtors had over 1.3 million real estate agents registered as members. That is a lot of competition!

If you have been searching for ways to get more sales amidst all the competition, then you are probably looking for the most effective ways to do so. Fortunately, there are several techniques you can try to get amazing results.

Here are some real estate lead generation tips that will skyrocket your profits to the next level.

Encourage referrals

1. Encourage Referrals

Referrals are one of the easiest ways to get clients. When people are satisfied with the job you have done for them, they will recommend you to those they know.

Continue to keep your network alive by keeping in touch with past clients via social media. Keeping in touch can be as simple as sharing a thoughtful message every now and then.

The point is that you should be so connected that whenever a friend or family member of a past client needs a real estate agent, you will be the first person that comes to mind.

If you own a real estate company, give your clients a promotional item such as a tote bag with your company name and logo. Try to create bags that stand out, so that when it is used people will ask questions which means free advertising for your business.

Stars from reviews

2. Get Reviews

If you have past clients that are satisfied with your service, one of the best ways to help your business to grow is to create a review system for your website.

Use star reviews so that clients can leave you a ranking out of five and then leave a comment. If you use the right kind of rating system, your ratings can show up in search engine besides your business name.

Reviews are powerful these days and they are often used to determine how good your services are.

You can also put testimonials on your website. If you can get video testimonials or get people to let you use a picture of them with a written testimonial, you will get better results.

Woman blogging on laptop

3. Are You Blogging?

If your business does not have a blog, then you are not making use of one of the most powerful ways to generate leads. Blogging allows your business website to get more hits from search engines.

This is because most businesses do blog posts that address common questions and issues that people are facing in their field. The more you blog and include popular search terms in your posts, the more likely it is that someone will find you.

Blogging is also extremely effective for local SEO. Use search terms that have your location in them, place those within the content of your blog. For example, “real estate agent in San Diego” can be inserted in a relevant sentence in your blog post to give you a greater chance of being found.

When you use keywords be careful not to overuse them as it will have the opposite effect on your search engine rankings. Buy books about blogging or join social media groups about blogging so you can learn more about lead generation.

You may also want to try vlogging which is blogging using video. Start a YouTube channel and share the content of your blogs on video. Use regular keywords and local keywords as tags to get you to show up in the right search results on YouTube. 

Community group

4. Community Pages

In addition to adding a blog to your website, one of the best things you can do is set up a community page.

When people are looking to move into a community, they want information. They want to know where to shop, where to send their children to school, information about entertainment and religious organizations. If you can give them all the information they are searching for in one place then you will get clients.

Remember to provide detailed information, the more comprehensive you are the more attention your pages will get and you will become the go-to source for information about the area. New leads will start coming in from inside and outside the area.

Man shopping for vintage books on Craigslist

5. Craigslist

You have probably heard a few horror stories about Craiglist but for every horror story, there are thousands of successful ones. Do not be afraid to use Craigslist to advertise your service.

You can also use it to find qualified leads. Just remember to be cautious but not so cautious you don’t reach out, so you can grow your business.

Using social media on phone

6. Real Estate Lead Generation Through Social Media

Chances are you are already using social media to secure leads. However, while targeting through Facebook and Twitter is extremely effective. You should not fail to look at Pinterest.

Pinterest is not as saturated as other platforms. If you have a community page with pictures or just pictures of the area, pin these images on Pinterest. Put in keyword related descriptions, then add a link to your website.

Regular pinning of real estate advice and even your blog post images can drive a lot of traffic to your business. What’s more, it is highly likely that your competitors are not using Pinterest. So, go ahead and use the bigger social networks but utilize Pinterest as well.

Generating leads online using a laptop

Final Thoughts

If you are in the real estate business and are struggling to get ahead then you need to use as many strategies as possible to get leads. Real estate lead generation is challenging.

However, if you are prepared to try new strategies and to employ more than one of them, you will find yourself well ahead of the game. Depending on your location you may find that some techniques are more effective than others. One thing is certain you need to make use of the power of the internet and social media in order to secure new leads.

If you would like more information about real estate lead generation, please visit our blog.

The Realty Digital Marketing Professional Community is an online community of real estate agents, realtors, brokers, investors and other real estate professionals with a focus on digital marketing in the real estate industry. Membership is open to anyone so join us today for access to the latest digital marketing strategies, network with other industry professionals and get a competitive advantage.

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