Mobile Apps For Real Estate Agents: The Trend That’s Taking the Industry By Storm (& Why You’ll Want an App of Your Own!)

Mobile apps for real estate agents

Did you realize there are over 2 million real estate agents in the United States? If you are one of these real estate professionals, you know all too well how competitive this industry can be. Finding a way to edge out the competition should be one of the things you are passionate about.

One of the best ways for a real estate agent to spread the word about the help they can provide is by using the power of technology. While most agents have a website, many fail to realize how beneficial a customized mobile application can be.

Successful real estate agents focus mostly on building their brand. Ideally, you want to create such a buzz around yourself that buyers can’t help but reach out to you. With the right app and marketing strategy, you can spread the word about how knowledgeable and professional you are.

Are you looking for more information about apps for real estate agents? If so, check out the helpful information below.

Using apps on a mobile phone

Mobile Apps for Real Estate Agents Enhance the User Experience

The main concern you should have as a real estate agent is making the property buying and selling experience easier for consumers. Providing potential clients with various ways to contact you is a great idea. Having just a phone number or just a website can cause problems with consumers needing answers right away.

Over 90 percent of Americans own some type of cell phone. With an app, you can reach a wider audience with your message. If you are unsure about how to get a new app constructed, reaching out to an app development professional is a good idea.

With the help of a professional App Builder, you can get a high-quality and dependable program in place quickly. Attempting to take on the app development process alone will lead to a number of crucial mistakes being made. The money paid to app developers will be worth it considering the results they can provide.

Using apps on an iPad

A Higher Level of Engagement

While having a website is a good idea for a real estate agent, it will not provide them with the user engagement levels they want. A website will only provide you with a platform to show potential buyers about the listings you have. An app will allow you to send users notifications as soon as a home that meets their needs hits the market.

Since most people are never without their cell phone, a mobile app is a far better way of creating a connection. With the power of push notifications, you can both inform and engage your audience.

When having your app constructed, you need to focus on offering consumers a high level of customization. Allowing users to put in specific information about their real estate needs is vital. With this information, you can send users information they actually find useful.

Looking at listings on mobile phone

Provide Consumers With a Firsthand Look of Your Listings

Looking at pictures of a potential home purchase is a lot different than taking a tour of it. Most people simply don’t have the time to schedule a number of home tours, which is why providing virtual tours is a great idea.

Your app should feature in-depth information about the home listings you have. Taking the time to create virtual tours of each one can help you close a deal easily. When making these virtual tours, you want to highlight the best features of the property.

Not only can you post these videos on your app, you can also put them on popular sites like YouTube. The more places you can spread the word about your listings and your brand, the higher your rate of success will ultimately be.

Using apps on a tablet

Apps Can Create Loyal Customers

Engaging your audience on a daily basis with an app can benefit you in a number of different ways. If a consumer looks at your app every day, it will help them create a connection with your brand.

The only way to make your app more engaging is by adding new content to it on a regular basis. Some real estate agents think they can set and forget their new app. In reality, failing to update your app regularly will lead to it looking outdated.

Instead of letting the power of this app diminish over time, you need to focus on keeping it fresh. This means you need to do things like add new listings or even produce industry-relevant videos. Each time you put new content on your, be sure to send out a push notification to alert users.

Using a smartphone

Great Ways to Promote Your New App

Once you have the app you want in place, your main focus should be promoting it. Consumers aren’t going to know you have a new app, which is why having a marketing plan is vital.

Use Your Social Media Presence

Most real estate professionals have a presence on social media. If you have a large audience on sites like Twitter or Facebook, you need to inform them about your new app.

Allowing some of the followers on your social media to beta test the app before launch is a great idea. The feedback you receive from these users can help you optimize your app with ease.

Convert Website Visitors to App Users

If you already have a website in place, promoting your new app on this platform is a wise decision. Having a large advertisement for the app on the homepage of your website can create a lot of buzz.

Creating a video that highlights the benefits offered by your new app is also a smart move. Modern consumers are more likely to watch a short video about the app than they are to read a blog.

App development

Finding the Right App Development Professionals

If you are interested in apps for real estate agents, then you need to find a developer to help you out. An experienced app developer can get a functional and appealing program constructed in no time.

Are you looking for more information about growing your real estate business? If so, check out our article on why brand authenticity is important.

The Realty Digital Marketing Professional Community is an online community of real estate agents, realtors, brokers, investors and other real estate professionals with a focus on digital marketing in the real estate industry. Membership is open to anyone so join us today for access to the latest digital marketing strategies, network with other industry professionals and get a competitive advantage.

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