Content Marketing

The Consumer Buying Process and How to Market to Each Stage

Consumers don’t make purchases at random. In fact there’s actually a scientific 6-step process that almost all consumers go through. These steps apply to pretty much any industry, including real estate. Your client has different concerns at each different step and your marketing needs to be differen...

Real Estate Marketing 101: How to Get Clients in Real Estate

Ask just about any real estate agent and they’ll tell you that one of the most challenging aspects of their job is finding clients.  Finding clients is an ongoing battle for real estate agents, whether you’re brand new to the industry or are a seasoned veteran.  If this ch...

How to Get Real Estate Leads as a Complete Newbie

Congratulations on joining the world of real estate! If you do business right, you can build a successful empire that will be run even by your future generations. However, getting started in this industry isn’t all rosy. Getting your name out there, generating leads, and securing your fir...

Market Yourself as a Realtor: 5 Real Estate Advertising Ideas for Solo Realtors

Thanks to strong home sales in the past few years, the number of people in the real estate business has jumped by 25 percent. With more agents combined with fewer homes to sell, there’s more competition between realtors than ever before. If you are a solo agent without the backing of a big firm or a...

What You Need to Know about Marketing to Millennials

Millennials are one of the largest generations in history and they’re about to enter their prime spending years. The Millennial generation is defined as those born between 1980 and 2000. They’ve grown up in a world with rapid change and new technology which gives them a very different mindset, world...

7 Things You Must Do on Instagram to Get More Followers in 2018

Instagram is absolutely huge and one of the fastest growing social networks. Due to the highly visual nature of the content on Instagram it’s one of the best networks to use as a real estate agent. Take a look at some of these impressive statistics: Instagram has over 400 million active users Over 6...

Plan Ahead! How to Create the Ultimate Digital Marketing Campaign for Your Pest Control Business

Are you having trouble bringing in new customers for your pest control business?  If so, you’re not alone. More than half (65%) of businesses say that their biggest marketing challenge is generating new traffic and leads. But the key to bringing in new business isn’t as difficult as...

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