Are you having trouble bringing in new customers for your pest control business?
If so, you’re not alone. More than half (65%) of businesses say that their biggest marketing challenge is generating new traffic and leads. But the key to bringing in new business isn’t as difficult as you might think, and it all starts with a robust digital marketing campaign.
Keep reading to learn more about digital marketing campaigns, and how you can create one that will help your pest control business flourish.
How to Create a Winning Digital Marketing Campaign
Digital marketing campaigns might sound complicated, but they don’t have to be. Here are five steps to creating a campaign that’s guaranteed to bring in new business:
1. Know Your Goals
Every good digital marketing campaign needs specific goals that you want to achieve. Of course, goals will be specific to your company and will even change within a company over time.
Do you want more leads for your sales team to follow up on? Or more appointments booked directly from your website? Your goal will determine your plan of action, so you need a firm goal in place before moving forward.
2. Define Your Budget
Once you have a goal, you need to decide how much money you’re willing to spend to get there. It’s not necessary to spend thousands or millions of dollars on digital marketing, but you’ll probably want to invest at least a small amount to get the most significant returns.
3. Know Your Audience
Putting all of your efforts into Instagram advertising won’t have a good payoff if your target audience rarely uses Instagram.
Study your target audience and learn where they spend their most time. This study might require some trial and error.
Do they check their email or is direct mail the best way to reach them? What social media outlets are they actively using? Will they read blog posts? These ideas are all things you should be able to answer about your target audience before trying to market to them.
4. Create Content
Investing in content marketing is one of the most valuable things you can do for your marketing campaigns and your company as a whole.
Keep social media channels up to date, and provide your audience with valuable content. Share high-quality photos, videos, blog posts and e-mail content. Content comes in a variety of different forms, but it all works to establish trust and authority for your brand in the eyes of potential consumers.
5. Clean Up Your Website
No matter what the end goal of your campaign is, your customers will likely need to navigate your website.
So before you start driving traffic, you need to audit your website and make sure that it’s customer-friendly. Professional firms can do this for you for a fee, or you can even have friends or family test out your site for you.
Check out 5 Star Environments LLC for an example of an easy-to-navigate webpage that provides valuable information to customers.
Learn More About Digital Marketing
Thanks to all of the new marketing tools that are popping up nearly every day, the options for a successful digital marketing campaign are nearly endless.
The best way to keep your marketing skills sharp is to stay on top of the latest trends. That way you’ll always know what your customers are interested in, whether it’s a new social media tool or the way they search on Google.
For more helpful digital marketing tips, check out the rest of our site. This article on mastering Instagram is a great place to start.