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Is Content Marketing Really Worth the Time and Effort?

Content marketing is something that we’ve seen people get involved with again and again only to give it up after a few blog posts when executives decide there isn’t any return on investment. It’s often a hard sell especially when management doesn’t understand how to measure its success or how to cre...

5 Tips to Improve Your Marketing on Twitter

Twitter is one of the largest social media websites with 313 million active monthly users. It’s also one of our favourite social media platforms for engaging with people and potential customers. Here are 5 tips to get more out of your Twitter marketing.   Keep it unique and personal When ...

[Infographic] The Best Times to Post on Social Media According to 16 Studies

We recently stumbled upon this fantastic article from the CoShedule blog about the optimal times to post on social media. Part of any good social media strategy is figuring out the best times to post. You want to get your posts in front of as many followers as possible. If you post at non-optimal ti...

How Many Hours a Week Do You Spend on Social Media Marketing?

Social media marketing has grown tremendously in the last few years. More and more consumers are using online social communities to: Shop Research Compare products Read testimonials and reviews Connect with brands Receive customer support Social Media Examiner reports that 64% of marketers use socia...

9 Simple Steps to Promote an Open House Using Social Media

Social media can be an excellent tool for getting some attention for an open house. It can also be a little bit intimidating if you don’t know where to start. In this post we’ll explain exactly what to do, step by step. You’ll see it’s much easier than you think.   1) Gather all your informatio...

A Comprehensive Beginner’s Guide to Twitter

Twitter is the second largest social network with 313 million active users as of the second quarter 2016 and is an excellent choice if you want to pick a social network to spend your time. If I had to pick one social network to help promote your business it would probably be Twitter. Twitter is a fo...

How to Dominate Twitter Using Hootsuite

Twitter is absolutely massive with over 307 million active users sending over 6,000 tweets per second! It’s also a fantastic way that you can engage with people talking about your products or services, your company or even competing companies. Twitter itself is a little bit limited when it comes to ...

Why Millennials are Blocking Ads and How to Reach them with Social Advertising

According to CitizenNet, 60% of Millennials block online advertising for reasons such as: Generalized ads aren’t relevant to their needs and take up space on their screens. Millennials don’t want to be interrupted by irrelevant things. Online ads can slow down Internet browsing. Malware and viruses ...

7 Ways to Improve Your Social Media Strategy Today

Trying to keep up with your social media accounts can be a little bit overwhelming, especially when you’re not sure what to post every day. Here are some quick tips that you can utilize to enhance your social media strategy right now.   Post local content There’s a lot more going on in your nei...

The Ultimate Guide to Search Engine Optimizing Your WordPress Site

This post will walk you through how to search engine optimize every aspect of your WordPress website. If you haven’t read it already we recommend you check out our first big guide to SEO. That post will explain what all the different elements of SEO are while this post will explain how to set ...

The Beginner’s Guide to Search Engine Optimization

Search Engine Optimization (often abbreviated as SEO) is a very important part of your website and online marketing strategy. While Search Engine Optimization might seem pretty complicated this post will break everything down and give you a pretty good understanding of how everything works.   T...

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