Advertising
Reality Check: How Important is Real Estate Content Marketing? (Hint, Very!)
A combination of slow home building and rising home prices makes the current real estate market very competitive. It’s not a lack of buyers, but a lack of inventory. In the face of this competitive market, realtors need a competitive edge that doesn’t involve old school marketing tactics...
What You Need to Know about Marketing to Millennials
Millennials are one of the largest generations in history and they’re about to enter their prime spending years. The Millennial generation is defined as those born between 1980 and 2000. They’ve grown up in a world with rapid change and new technology which gives them a very different mindset, world...
Make an Impression with these Beautiful Real Estate Flyer Templates
Traditional marketing techniques such as flyers or print ads are still an excellent tool to use as part of your overall marketing strategy. Real estate flyers especially are still incredibly useful, after all, you plan on handing out an information sheet to open house visitors don’t you? Inste...
11 Colors to Use in Your Advertising to Increase Sales and Conversions
It’s no secret that colors play a big role in any advertising campaign. Different colors invoke different emotions and feelings in your customers and when used correctly can have a strong impact on the effectiveness of your advertising. As a real estate professional it’s a good idea to u...
A Master Glossary of Digital Marketing Terms
There are a lot of terms that might not be familiar to those new to digital marketing. This post is a giant glossary of all these terms since we use a lot of them on this website. We also recently posted a glossary of Search Engine Optimization (SEO) terms as well. If there are any terms we haven...
Real Estate and Neighborhood Farming Your Brand with Facebook
With more than 1.79 billion users all over the world, there’s a good chance that the target market for any kind of company can be located on Facebook. That’s wonderful in principle, yet in reality, it’s about as valuable as stating, “There are fish in the sea.” Marketin...
Online Communication Methods are Important but don’t Forget about the Phone
It might seem like all the communication today is happening online. Email, chat and social media make up a large amount of communication but your phone is still a very important part of your overall marketing mix. Social media gets a lot of attention but according to Call Centre Helpers these channe...
The Status Update, Group Video Chat and Live Audio on Facebook
The Status Update is a weekly post where we cover the latest social media news form the past week. Even though tomorrow is Christmas day a lot still happened this week with social media. Specifically with Facebook, Twitter and Instagram. Facebook Introduces Group Video Chat in Messenger Accor...
The Status Update: A Busy Week for Facebook
There’s a lot of social media news this week. Facebook has been especially busy, so lets dive into what’s been happening. Facebook Miscalculates Advertising Metrics Facebook recently announced that it has been miscalculating several content performance metrics. The new numbers mig...
The Status Update, Social Media News for Nov. 14, 2016
This is a new feature that we’re going to be starting highlighting the latest social media news. These posts will inform about new features and changes to sites like Facebook, Twitter or LinkedIn and how they impact you as a real estate agent. Twitter adds quick replies and welcome mess...