You’ve got a great condo (if you do say so yourself), but it’s time to move on to your next home. Whether you’re expanding your family or moving for work, selling a condo can seem like a tricky process. What are buyers looking for these days? How do I make buyers see that value in this place?
Thankfully, it’s not as tricky as it seems. You just need to know about selling condos! Read on to learn about techniques for marketing condos.
1. Stage It
One of the most important things you can do any time you’re selling a condo is to have it professionally staged. Staging helps your condo feel modern and updated. It also gives buyers the ability to picture themselves living there.
If all a buyer sees is an empty condo, they’re going to have a difficult time envisioning the potential for that space. A large living room may actually appear quite small when it’s empty because there’s no furniture in the room for reference.
Professional staging costs some money, but you get a good return on investment when the condo sells. If you’re dead set on staging your condo yourself, make sure to remove any personal items from the condo and focus on the main living areas. Stick with a clean, modern design in neutral colors. Don’t forget the window coverings!
2. Create a Virtual Tour
Let’s face it, everyone is busy nowadays. This means that potential buyers are spending significantly less time touring condos and spending more time looking at condos online. If you want your condo to make the cut from online to in-person touring, you have to have a virtual tour available.
Many people do this by filing a video of the house. If you want to set this up on your own, you’ll just need a good camera and a steady hand (you don’t want potential buyers getting motion sickness). Go from room to room and show off your beautiful condo. Be sure to include high-quality photos, too.
If you’re not sure how to create a virtual tour on your own, you can always enlist the help of a professional realtor to get you on the right track. If you live in the Arlington, Virginia area, contact someone like Orange Line Condo to learn more about prepping your condo for sale.
3. Make Sure to Highlight Amenities
People looking for condos are different from people looking to buy a house. In most cases, the point of a condo is all the amenities that come along with it. Don’t leave all those details in the fine print — feature them!
For example, if your condo has a super nice swimming pool and gym, be sure to include photos of those amenities in your listing. Does your condo have covered, reserved parking? Include that, too!
The more amenities you feature, the easier it’ll be for you to get your asking price.
Selling Condos Doesn’t Have to Be Difficult!
Selling condos is different from selling a house. You’re looking to attract a completely different type of buyer. That doesn’t mean it has to be a complicated process. Follow these tips and your condo is sure to get a lot of attention from potential buyers!
Want more real estate tips? We’ve got you covered! Check out our latest posts to keep up to date on real estate trends!