Trust

Marketing Advice for Brokers: 9 Real Estate Social Media Ideas to Win Clients

Did you know social media and real estate marketing go hand-in-hand? If you’re a broker, here are 9 real estate social media marketing ideas. Are you aware that having a great real estate company website can only take you so far? You also need a little social media assistance. Social media and...

Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

How Real Estate Agents Need to Respond to Negative Online Reviews

Online reviews are a huge influence on whether a client will do business with you. If you don’t monitor and take care of your reviews you run the risk of sending a potential client straight to one of your competitors. But it’s not just the review that’s significant. How you respond is often more imp...

The 9 Gates to Client Commitment and How to Establish Trust

One of our favourite Marketing books is called No B.S. Trust-Based Marketing by Dan S. Kennedy and Matt Zagula. In one chapter the authors discuss 9 “gates” to client commitment that are essential for building trust with your sales and marketing. Here’s a quick summary of each one that you can...

Holiday Cards are a Fantastic Marketing Opportunity, are You Using Them?

One of the ways you can stand out during the holidays and build relationships with your clients is by sending out good old fashioned Christmas cards. If you do it properly a very small amount of work can have a huge impact.   Preparation Throughout the Year Throughout the year make sure you mai...

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