Pinterest has a very specific type of audience and mostly a specific type of content. Its audience is largely made up of women and it’s content mostly features things like DIY projects, crafts, etc.
Fortunately it’s a perfect platform for real estate agents. There’s an absolutely wealth of content out there that’s perfect for real estate.
If you’re struggling to come up with ideas for boards here are a bunch to get you started.
One of the best places to start on Pinterest is by setting up boards for the different areas and communities that you’re farming.
Fill these boards with local attractions and events. Anything that makes that location unique.
Once you’ve got a good amount of pins start mixing in some of your listings as well.
A large part of Pinterest is based around day dreaming and saving things for later.
One way you can take advantage of this is to set up boards about dream or luxury homes in your area. Especially if you have your own listings.
Pinterest users love to look at beautiful homes and imagine themselves living there.
Home Improvement and Renovations
Another huge part of Pinterest is DIY projects and that includes home improvement.
There’s an absolute massive collection of home improvement related content already on Pinterest.
Buyers are looking for ways to enhance their new home and sellers are looking for ways they can improve their home to sell at a higher price.
In both cases this type of content is a win-win.
Pretty much anything you can imagine related to home decor can be found on Pinterest.
Everything from furniture to paintings to accessories and decorating advice.
There’s so much home decor related content out there that you could easily break this down into multiple smaller and more specific boards.
Things like chairs, tables, bathroom accessories, lighting, etc.
Advice for Buyers
Buying a home can be pretty intimidating, especially if it’s someone’s first time.
Why not create a board with tips, advice, infographics, articles and everything you can find to help people with their home search?
Advice for Sellers
At the same time create a board with advice for sellers.
You can easily cover topics like staging tips, cleaning advice, simple renovations and much more.
This is a very easy topic to create a ton of different boards around. Remember how me mentioned that a large amount of what happens on Pinterest involves day dreaming? People love pinning pictures of beautiful homes and imagining themselves living there.
You can easily break up this topic into boards for things like:
- Dream Kitchens
- Amazing Bedrooms
- Living or Great Rooms
- Home Exteriors
You’ll find an absolutely massive collection of content on Pinterest around these topics.
Finally you can create boards that express your personality.
Create boards based around your hobbies or things like exercise, architecture, the outdoors or anything else you find interesting.
This helps make you look human but remember to keep everything professional.
Seasonal boards are an excellent idea as well, especially if you’re into photography.
You can easily create a series of 4 boards for your local areas with each of the 4 seasons.
A Few More Things…
Remember to optimize each of the boards you create.
This means giving each one an excellent title and description. Both of these should have keywords, especially local ones to help people find your boards when they search.
It’s also a good idea to give each one of these a beautiful cover image.
If you can, create a nice square image in your graphics program of choice with a beautiful looking title. Try to keep everything sort of the same style as well.
If you haven’t started on Pinterest then now’s the time!
With these board ideas you’re going to have more than enough to keep you busy for a long, long time.