The 5 Stages of Customer Life Cycle Management

The Customer Life Cycle is a concept you often hear about in business school or business books. Basically it follows five stages through the life of a customer: Reach Acquisition Conversion Retention Loyalty/Advocacy By successfully guiding customers through these 5 stages you will end up with enthu...

Email Still Ranks as the #1 Digital Marketing Channel

With so many different channels available for marketing you might be surprised to find out that email is consistently ranked by marketers as the most effective channel for awareness, acquisition, retention and conversion. It’s also a very effective channel for permission marketing. People only hate ...

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