Research

The Consumer Buying Process and How to Market to Each Stage

Consumers don’t make purchases at random. In fact there’s actually a scientific 6-step process that almost all consumers go through. These steps apply to pretty much any industry, including real estate. Your client has different concerns at each different step and your marketing needs to be differen...

Real Estate Marketing 101: How to Get Clients in Real Estate

Ask just about any real estate agent and they’ll tell you that one of the most challenging aspects of their job is finding clients.  Finding clients is an ongoing battle for real estate agents, whether you’re brand new to the industry or are a seasoned veteran.  If this ch...

Pitch Perfect: 4 Tips For Making Successful Marketing Proposals

With the average company now devoting around $75,000 a year to digital marketing alone, executives and account managers want to track every dollar. If you’re putting together marketing proposals in the digital era, you need to include lots of elements that you didn’t have to a decade ago...

5 Proven Brand Development Ideas to Grow your Brand Awareness

The results are in! As many as 77% of B2B marketing leaders claim that brand development is essential for growth.  This means you need to focus your time and energy on creating and strengthening a brand. Sounds simple right? Let’s dive in! 1. What’s Your Business Strategy? To b...

Puerto Rico Real Estate: Is It Worth Your Investment?

The topic of Puerto Rico real estate after Hurricane Maria is a touchy one and one that even the government can’t answer adequately until more information comes in. The facts are that the housing market has fallen since Hurricane Maria, and is now at an eight-year low. But some investors are l...

9 Effective Marketing Strategies for Tech Companies

Like most companies using social media, Cisco knew they were benefiting from it, but couldn’t put a dollar sign on how much. That’s when they decided to launch a product solely on social media. The outcome would prove how much social media was boosting their bottom line. Effective marketing strategi...

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