Direct Marketing

The 10 Rules of Direct Marketing and Why They’re so Important

As a real estate agent chances are pretty good that you don’t have a huge amount of money to spend on marketing and advertising. Therefore you should make absolutely sure that your marketing money is being spent well and is leading to actual sales. One of the absolute best forms of marketing if you’...

The 5 Stages of Customer Life Cycle Management

The Customer Life Cycle is a concept you often hear about in business school or business books. Basically it follows five stages through the life of a customer: Reach Acquisition Conversion Retention Loyalty/Advocacy By successfully guiding customers through these 5 stages you will end up with enthu...

An Introduction to Google Adwords and Pay Per Click (PPC) Advertising

Google Adwords is a very powerful advertising platform that has many advantages over other forms of advertising, both online and offline. If you do a search on Google you may notice that some of the results have a little green “Ad” icon next to them. Here I did a quick search for “houses in Calgary”...

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