Customer Retention

Holiday Cards are a Fantastic Marketing Opportunity, are You Using Them?

One of the ways you can stand out during the holidays and build relationships with your clients is by sending out good old fashioned Christmas cards. If you do it properly a very small amount of work can have a huge impact.   Preparation Throughout the Year Throughout the year make sure you mai...

The 5 Stages of Customer Life Cycle Management

The Customer Life Cycle is a concept you often hear about in business school or business books. Basically it follows five stages through the life of a customer: Reach Acquisition Conversion Retention Loyalty/Advocacy By successfully guiding customers through these 5 stages you will end up with enthu...

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