Authenticity is the Number One Key to Your Brand’s Success

Brand authenticity is easily the most important component of business interactions today. What does it mean for your brand to be authentic? According to a recent global report by Authentic100 brand authenticity is based on the following attributes: Fulfilling promises Providing high quality Excellen...

The 9 Gates to Client Commitment and How to Establish Trust

One of our favourite Marketing books is called No B.S. Trust-Based Marketing by Dan S. Kennedy and Matt Zagula. In one chapter the authors discuss 9 “gates” to client commitment that are essential for building trust with your sales and marketing. Here’s a quick summary of each one that you can...

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