Analytics

The 10 Rules of Direct Marketing and Why They’re so Important

As a real estate agent chances are pretty good that you don’t have a huge amount of money to spend on marketing and advertising. Therefore you should make absolutely sure that your marketing money is being spent well and is leading to actual sales. One of the absolute best forms of marketing if you’...

The 5 Stages of Customer Life Cycle Management

The Customer Life Cycle is a concept you often hear about in business school or business books. Basically it follows five stages through the life of a customer: Reach Acquisition Conversion Retention Loyalty/Advocacy By successfully guiding customers through these 5 stages you will end up with enthu...

Online Communication Methods are Important but don’t Forget about the Phone

It might seem like all the communication today is happening online. Email, chat and social media make up a large amount of communication but your phone is still a very important part of your overall marketing mix. Social media gets a lot of attention but according to Call Centre Helpers these channe...

An Introduction to Google Adwords and Pay Per Click (PPC) Advertising

Google Adwords is a very powerful advertising platform that has many advantages over other forms of advertising, both online and offline. If you do a search on Google you may notice that some of the results have a little green “Ad” icon next to them. Here I did a quick search for “houses in Calgary”...

The Status Update, Group Video Chat and Live Audio on Facebook

The Status Update is a weekly post where we cover the latest social media news form the past week. Even though tomorrow is Christmas day a lot still happened this week with social media. Specifically with Facebook, Twitter and Instagram.   Facebook Introduces Group Video Chat in Messenger Accor...

The Status Update: A Busy Week for Facebook

There’s a lot of social media news this week. Facebook has been especially busy, so lets dive into what’s been happening.   Facebook Miscalculates Advertising Metrics Facebook recently announced that it has been miscalculating several content performance metrics. The new numbers mig...

Pin It on Pinterest