Traffic

An Introduction to Google Adwords and Pay Per Click (PPC) Advertising

Google Adwords is a very powerful advertising platform that has many advantages over other forms of advertising, both online and offline. If you do a search on Google you may notice that some of the results have a little green “Ad” icon next to them. Here I did a quick search for “houses in Calgary”...

How to Use Google Analytics to Track and Analyze Your Site’s Traffic

Google Analytics is a fantastic and free tool that you can use to collect a huge amount of information about the people who visit your website. This is an introduction to Google Analytics and its many features. You’ll learn how to install Google Analytics on your WordPress website and how to r...

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