Traditional Advertising

What You Need to Know about Marketing to Millennials

Millennials are one of the largest generations in history and they’re about to enter their prime spending years. The Millennial generation is defined as those born between 1980 and 2000. They’ve grown up in a world with rapid change and new technology which gives them a very different mindset, world...

An Introduction to Google Adwords and Pay Per Click (PPC) Advertising

Google Adwords is a very powerful advertising platform that has many advantages over other forms of advertising, both online and offline. If you do a search on Google you may notice that some of the results have a little green “Ad” icon next to them. Here I did a quick search for “houses in Calgary”...

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