Email Still Ranks as the #1 Digital Marketing Channel

With so many different channels available for marketing you might be surprised to find out that email is consistently ranked by marketers as the most effective channel for awareness, acquisition, retention and conversion. It’s also a very effective channel for permission marketing. People only hate ...

A Comprehensive Introduction to Advertising on Facebook

Facebook has over 1.55 billion monthly active users and offers advertisers some incredibly powerful tools for marketing. Pretty much any information a user has ever entered into Facebook can be used to target ads to them. Because you can target your ads to your ideal customer, Facebook advertising c...

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