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This topic contains 11 replies, has 10 voices, and was last updated by  jackton 2 years, 1 month ago.

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    Has anyone here tried advertising their real estate business using videos on YouTube? I know that video is a very powerful marketing tool, but I am not sure if it works in this niche. Any thoughts?


    RDM Admin

    This is definitely something you want to be using and lots of realtors already use video.

    Video is huge for engagement on your website and you should definitely start filming 2-5 minute video walkthroughs of all the homes you’re selling.



    That strategy works with every kind of business out there. Not everyone reads blogs, and it’s a good idea to have different kinds of ways to communicate with your audience.



    People typically don’t want to read about how a house looks. This is a visual business so videos or, at least, stills with accompanying text should be a mandatory practice.



    What type of video works best? Do you hire someone to speak throughout the video describing each room or just a walk through without sound?


    RDM Admin

    Usually just the agent walks through the home and describes the various features of each room. No matter what level your video editing skills are videos like that are easy to make.



    I have another question about videos in real estate. I have seen some whiteboard animation types on YouTube and I was really curious whether they work or not. What do you guys think about those?



    All the video sharing sites can be used to really boost your business and get lots of traffic to your sites and leads for your business. I use Youtube mainly, and it’s proven to be a really low-cost traffic generation strategy.



    I believe videos are the best tool for marketing because consumers get to see directly what we have to offer in action, especially rooms and buildings like this. I’m just not sure how to direct them to the videos, unless they click on our website or have them sit in a presentation.



    If you haven’t started out with videos, you’ll be amazed at the number of phone calls and emails that will be streaming in immediately you commence using this medium. YouTube is a great platform for advertising. As mentioned before, people tend to be attracted by the real appearance of the house. As usual, you will get prospects who may not necessarily buy but you can never underestimate the word of mouth.



    I agree with Eustace that you have to use this powerful means of communicating with your intended audience. When it comes to selling houses, if a picture is worth a thousand words, then video is worth a million.



    Most realtors are using this medium but I think it is important to make sure that these videos are of good quality. I have come across some poorly edited videos on YouTube and you can easily tell that a lot wasn’t put into the production.

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