What would be the ideal way to define and reach our target audience? We can’t always go meet them face-to-face, but even social networks have their limitations. What other possible ways can we explore?
I think that your best bet would be to hyper-segment your target audience and then get networking. Use social media and traditional media. There are small firms, radio and printed press that offer really valuable media opportunities. Failing that, try guerrilla tactics…
Use market research data for both. There are firms where that’s all they do….they find target audiences for businesses that sell products and they also find out how you can market to them in the most effective ways.
@siri, what do you mean by traditional media? I can only think about newspapers or magazines, for example. Stepping there may be a jump too high for new groups, though. I wonder if it costs a lot to get help from such firms.
I know a Realtor who does it the really old-fashioned method of going door-to-door, and he actually gets the results. He swears by it. He says people remember him, that he brought them a small gift, and because they have met him personally, he is their go-to person.
If I read correctly, hyper-segmenting means that we should narrow down the possible consumers and reach out in individual or small group means. Another article mentions that there is a danger of hyper targeting, in which our target is too specific that it hurts our goals.