This is one of my pet peeves, and I’ve read several articles which also recommend against using pop-up screens on our websites. Visitors are often surprised by such content and they can’t see the important information we have on the page.
Pop-up screens annoy me to the core. I hardly click on them when visiting any website. Meg, you could clarify how we can utilize this, in as far as targeting specific customers is concerned. Nonetheless, and based on what I have heard, people find pop-up screens to be really intrusive.